There has been an increase of the metrosexual man amongst the male population, who enjoys dressing fashionably and spending large amounts of time and money on grooming. Men have become more flexible, dramatic and experimental with their attitude and behaviour towards their appearence.
This growth in demand, combined with the rise of the ever more powerful and successful female, is shaking up the UK's culture, society and fashion. More designers are creating adrogynous collections, or are involving elements of gender reversal within their collections, as is the highstreet, with the likes of American Apparel producing basic unisex items.
American Apparel
American Apparel
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