Sunday, 28 February 2010

Hats for Spring/Summer...

The classic straw hat screams Spring/Summer! They are worn and used at all spectrums, from the high end catwalks to the muddy festival fields. We used them in our photoshoot to add the spring summer look, but to also add to the formality of the costumes.
The hats we used took inspiration from the historical period we looked at - the 1920's Garconne, meaning little boy. The look was founded by Coco Chanel, and she too wore a hat...






Coco Chanel




Katherine Hepburn

Although the hats these women wore were not straw hats, the idea was that the hat masculinised their outfits and rebelled against societys stereotypical norms and values of how women should dress.

We used the hats in our shoot to masculinise further the costumes, and make it more difficult to indentify who is the female and male.
On the catwalk we would use straw hats, because it links so strongly to our concept, and it screams spring/summer!!!


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